The Influences of Word-of-Mouth Message Characteristics,Message Involvement and Usage Experience on Persuasion on Web
碩士 === 崑山科技大學 === 企業管理研究所 === 94 === Advertising and word-of-mouth (WOM) has become the most powerful marketing tools in marketing people’s view now. Especially,consumer can seek even more messages via Internet, online chat forum and BBS today. One of them, message board has already involved in ev...
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| Format: | Others |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25099595353012626496 |