| Summary: | 碩士 === 開南管理學院 === 公共事務管理學系碩士班 === 94 === The primary functions of the wholesale market would be focus, decentralization, and balance of supply and demand in order to give reasonable price levels for the general agricultural market. Hence, the operation of the whole trading system has a great impact on the field and the rights for customers.
The day the government moved to Taiwan in early days, livelihood material suffer great hardship, thus, the government's agricultural policy was focusing on improving the business environment and enhanced production. However, since the 1970s, the government's economic plan and control access to results, with the international economic situation, there was a substantial increase in national income. In contrast, production patterns form a more refined production. In addition to grains, fruits and vegetables are daily necessities, the fruits and vegetables wholesale market is the implementation of concentration, distribution and price formation of the original premises for production, sales and the interests of consumers had a huge impact on the social stability.
Fruits and vegetables wholesale market is the first trading market that had been set up in Taiwan. At Sixties, there existed more than seventy of those wholesale markets. But later on, due to socio-economic changes, urbanization deepening, demographic changes, improvements of traffic conditions, changes in consumption habits, production restructuring, diversification in access and join to WTO…etc. , resulting in shrinking of those sales volume and forcing these markets to close down. To date, there are only 55 of these markets remaining. In the face of internal and external environmental changes, it is worth studying how to adjust the business enterprises and to find new business solutions.
Due to the similarity in these fruits and vegetables wholesale markets in Taiwan and with those internal and external changes in the environment, those wholesale markets are mostly in a deficit position. Therefore , we chose the most representative case, the Taipei fruits and vegetables wholesale market, through the relevant literature on the theory of the prosecution evidence and construct indicators to assess their performance; And through data collection, depth analysis and interviews to understand the market structure, human resources, supply and demand conditions, distribution order and transaction system, price formation, and lead the Balanced Scorecard assessment models ban from the property, customer, internal processes and learning and growth of four institutions face while analyzing its operating efficiency and performance, its causes and diagnosis plight. To strategic performance management and enterprise marketing concept development competition strategy, including the development of sound legislation, improving staff quality and job satisfaction, and providing modern and efficient trading environment services, coupled with performance assessments, enhanced system with competent supervisory authorities and counseling, the production environment to create a win-win situation, and other markets as a model for the Taiwan region.
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