The Research on Branding of Wealth Management-Take C Bank as an Example

碩士 === 開南管理學院 === 企業管理學系碩士班 === 93 === In recent years, as the financial environment in Taiwan has been gradually open, the market situation is changing more rapidly and getting more difficult to handle than it was before. Moreover, as the result of liberalization and internationalization of financi...

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Bibliographic Details
Main Authors: LIN CHIEN YU, 林建于
Other Authors: 李文雄
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/71237187306934439446