A study on Consumer’s Cognition and Position toward Green Product
碩士 === 義守大學 === 管理研究所碩士班 === 94 === The main purpose of this study is to understand the customer’s cognition of green marketing on statistical way and develop the cognitive map as the reference for consumer and industry. Moreover, this study also aims to investigate that whether consumers change th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10346408676904044389 |