Evaluating an Internet-based Brand Value Measurement Model
碩士 === 義守大學 === 管理研究所碩士班 === 94 === More recently, many investors pay attention to internet corporations’ brand value due to their rapid growth of profit. The present study examines the key elements of the brand value, compiles some measurement methods, and then systematizes a brand value assessment...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10266780193282434873 |