The Study with Mask Product and Product Attitude Difference of Consumers in Different Advertisement Appeals and Direct Experience-a case of students of administration management in ISU University
碩士 === 義守大學 === 管理研究所碩士班 === 94 === Advertisement plays a communicating role between consumer and product. In addition to the high linkage of consumer psychology and advertisement message, the advertisement propaganda and frequency are also significant to the effective advertisement. The stimuli in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59273665608438591595 |