A Study of Reference Point Presented Order and Audiences’ Assimilation-Contrast Area on Idea Communication Effects
碩士 === 義守大學 === 管理研究所碩士班 === 94 === A large proportion of nonprofit world is engaged in marketing strategies designed to get individual, groups, or entire nations to change their behavior in ways that the marketer believes are good for the target market or for society as a whole. Governments and man...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50312289953776221928 |