A survey research of the effect of social influence acceptance on and toward college students’ attitude and behavior of playing online games-I-Shou University as an example

碩士 === 義守大學 === 管理研究所碩士班 === 94 === The purpose of this study is to investigate the effect of social influence acceptance on college students’ attitude toward behavior to play online game by examining the moderating effect of gender. First, a two-stage sampling was proceeded to send out 300 question...

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Bibliographic Details
Main Authors: Yi-Kun Chen, 陳怡錕
Other Authors: none
Format: Others
Language:en_US
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/49424699168964431313