The Effects of Military Image, Advertising Appeal and Spokesperson’s Type on Influencing Voluntary Military Service Soldier’s Decision

碩士 === 義守大學 === 管理研究所碩士班 === 94 === It is said: ”without security, there is nothing,” and that “power ensures security.” It is the mandate of the national defense forces to build up arms in order to ensure national security. Since National Defense Second Act was enacted, in response to the magnitud...

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Bibliographic Details
Main Authors: Shun-Jong Huang, 黃順忠
Other Authors: Sheng-Ye Wu
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/41165781009135842158

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