A study on Notebook PC product development management-Case of Taiwan Notebook PC OEM company

• Main Authors: Tsai Tui Yang, 蔡堆陽
• Other Authors: 龔尚智
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/97029864399706367164

碩士 === 輔仁大學 === 科技管理學程碩士在職專班 === 94 === Facing intensive global competition, rapid technological change, and shifting global markets, new product development (NPD) is essential to firms in planning for their future. Permanent operation and development are relied on excellent efficiency of system and organization for new products researches to raise their remarkable competition. And the new product development is one of the major strategies for creating their business value. To create higher enterprise value, only need to have enthusiastic creating spirit, unceasing research and development, and advancing added value. Taiwanese notebook manufactures have to face competition from other countries. In order to maintain their own competition advantages, they have to take cost (including land, labor cost and customers’ request into consideration). They start to move factories to main Chain. They can reduce product risk and increase production efficiency. In face the impact of globalization. How to purpose they strategies for NB product development of OEMs’, create and keep the competitive advantage, and create another good economic development.