| Summary: | 碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 95 === The tourism industry has push by the government in recent years. Regardless of the domestic or goes abroad traveling, it’s has the increase tendency in the population. But the most valuable thing in the tourism industry is customer relations. In the past, the
scholars have made use of this relation-impression management into selections and appraisals.The research made use of impression management into group package tours. It examined the members who were conscious of leaders’ impression management strategies, the impression and the effect of leaders’ quality appraisals. It also discuss the influence of leaders’ quality appraisals to the activity satisfaction, members’ self-monitoring ability and traveling days.
The research collected the data by questionnaires and samples are the members who attend at the group package tours.Total samples are 485 paired and used AMOS 5.0 anglicizing structural equation modeling. The conclusions are:
1.Leaders’ impression management strategies and influence members’ perceptions are correlation.
2.There is no correlation between tenacious and members’ impression, but other perceptions and members’impression are correlation.
3.Members’ impression have the influence to leaders’ quality appraisal.
4.Members have the high quality appraisal to leaders, it’s higher to GPT quality appraisal.
5.Members’ self-monitoring ability and traveling days can not disturb the result of impression.
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