| Summary: | 碩士 === 輔仁大學 === 織品服裝學系 === 94 === The continuity of cooperation between supplier and buyer is an important research issue no matter on practical or theoretic aspects. It is valuable for firms to understand how to continue cooperation and what are the reasons for ceasing the cooperation. From the practical aspect, global competition, low labor cost from developing countries have forced many manufacturers moved to mainland China, especially for Taiwan textiles and apparel industry. Therefore, it’s quite critical for firms to keep good relationship with suppliers. From the theoretical perspective, related researches in this issue are not sufficient and worthwhile investigating.
The purpose of this study is to investigate the related factors that influence the continuity of cooperation between suppliers and buyers. This study uses cooperation, resource-based, switching cost and relationship marketing theories for theoretical framework to investigate firms from Taiwan textiles and apparel industry. LISREL analysis is used to analyze the 110 sample firms to find out the direct and indirect extent of related variables that influence the continuity of cooperation by using. Results of this research indicate that：
1.The effects of supplier’s competition, switching cost, and environment uncertainties for the continuity of cooperation between suppliers and buyers are all not significant.
2.Relationship quality has a significantly positive effect on the continuity of cooperation between suppliers and buyers.
3.Switching cost has a mediate effect on the continuity of cooperation between suppliers and buyers through relationship quality.
These results provide aspect into the continuity of cooperation between suppliers and buyers, especially for most small and medium enterprises in Taiwan textiles and apparel industry.
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