Research of Retailer Buying Performance Evaluation – A Case Study of a Hyper Store

• Main Authors: Yang,Dian-yan, 楊典晏
• Other Authors: 楊長林
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/75510405017929982885

碩士 === 輔仁大學 === 管理學研究所 === 95 === Taiwan Customers changed their daily shopping behavior from traditional market to hyper, which can be easy to shop in one stop, cheap and big volume. Retailers link customers to suppliers and get the profits by product selling. Buying department handles the product arrangement in retailer, including cost, price, and suppliers. Because the buying procedure full of marketing information and different factors is very complicated, it is difficult to be evaluated by a standard model. The thesis, which is based on retailer feature, buying performance, supplier’s evaluation and balance scored card, build up a complete retailer buying performance index model. It combines six major fields, which are financial, supplier, product, customer, procedure, learning and growth, and all indexes in each major field hierarchically. The target of the research is to put the model into real business. It provides retail companies the procedure to handle performance evaluation, and then retailer buying department can build up the model, evaluate itself and improve their performance based on it.