The benefits and costs of superstitious consumption
碩士 === 輔仁大學 === 管理學研究所 === 94 === There are many superstitious phenomena in business activities, and frequently they influence consumer behaviors. The superstitious consumption has some benefits and costs, and the purpose of this study is to find some benefits and costs of superstitious consumption....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59809526136997464168 |