| Summary: | 碩士 === 輔仁大學 === 管理學研究所 === 94 === In a highly competitive and vary market, an organization should continue innovating in order to maintain its constantly growing market. Therefore, an organization should initiate its own critical success paths to approach the organization advance. However, is it the only way for the organization to achieve its goal? What if the organization has no competences to do so? This research will base on how these incompetence organizations which are not able to innovate new technology that helps the organization transforming by themselves. Furthermore, this research also provides how these organizations can seek the external support to properly introduce the next generation type of technology into their organizations.
When an organization cannot measure the effect after introducing the lead-in next generation technology at each level, how can they assess whether this technique works in this organization or not? Therefore, the purpose of this research is to through the five phases of the Capability Maturity Model (Starting, Repeating, Defining, Managing, Fulfilling phases) to analyze how the organization reacts in each phase. Also, this research will put the assumptions and results into several charts to let these types of organizations to analyze that whether the organization itself can gain more benefits by introducing the next generation type of technology.
Besides providing the information about how the incompetence organizations become innovative by introducing the new technology, this research also takes analog-digital TV market for the target of the study. Hence, this research will provide the fundamental knowledge for the relevant markets and researchers to help the future development of the digital TV business.
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