A Study of the Relationship among CIS, Experiential Marketing, and Brand Image- A Case Study of Starbucks
碩士 === 輔仁大學 === 管理學研究所 === 94 === Nowadays, products are continuously developed by intensification, diversification and specialization. The competition in market is increasingly intense and the consuming types of people are changing with the process of material culture. Moreover, consumers nowadays...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47246840963425557003 |