| Summary: | 碩士 === 輔仁大學 === 管理學研究所 === 94 === This research mainly completes the external environment analysis by synthesizing overall environment analysis, the chain bookstore industrial structure analysis and the individual cases company main competitor analysis to examine the individual cases company of environment and induce the chain bookstore management of key success factors. In the internal environment analysis aspect, the affiliation analyzes by the Porter’s value chain examines the individual company core resources capability, and the exploration individual company has the core resources capability suitably to match the nature regarding the present industry key success factor. This research acquires conclusions as follows:
This research by the external environment analysis and manger’s depth interview, induce the chain bookstore industry five kinds of key success factors:
(A). The difference of customer service;
(B). The support of the logistics system ;
(C). The branch store intensive degree;
(D).The book product completeness;
(E). The establishment of the information system.
This research depends on the internal environment analysis and manger’s depth interview, inducing the eslite bookstore’s two kind of core resources and two kind of core capabilities, respectively is:
(A) in the core resource aspect:
(a). Brand; (b). The difference of reading environment.
(B). in the core capability aspect:
(a). The syntheses effect capability of Brand;
(b). The logistical capability of logistics.
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