The effects of puffery and disclaimer footnotes on advertising effect
碩士 === 輔仁大學 === 管理學研究所 === 94 === The purpose of this study is to discuss how advertising effect, including advertising believability, product belief, perceived value and purchase intention would be influenced by puffery and disclaimer footnotes in advertising. According to literature, it shows two...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94376001745071058588 |