| Summary: | 碩士 === 輔仁大學 === 管理學研究所 === 94 === Outsourcing is emerging in the growing competitive market. By contracting out their business activities, firms delegate more professional contingent workers, to offer excellent products or services to the public. Professional contingent workers who gradually become experts, providing professional knowledge which firms lack are called professional independent contractor (PIC).
Good communication quality is important for PIC to maintaining a consistent partnership and customer satisfaction. However, project knowledge characteristics could affect communication quality between PIC and their customers so that communication strategy in the communication process is necessary. This study explored the relationship of knowledge characteristic and communication strategy fit for communication quality.
This study provided questionnaires to professional independent contractors by E-mail which is acquired from http://www.mycase.com.tw. Since it is difficult to contact with PIC, this study adopted snowball sampling to enhance the amount of sample collection.
The findings in the study are shown as below:
(1)as PIC implements a vertical integration project, communication strategy has higher frequency and more indirect content to attain good communication quality.
(2)as PIC implements a horizontal integration project, communication strategy has lower frequency and more direct content to attain good communication quality.
(3)as PIC implements a material transfer project, communication strategy has lower frequency and more direct content to attain good communication quality.
(4)as PIC implements a capability transfer project, communication strategy has higher frequency and more indirect content to attain good communication quality.
According to the findings, some suggestions are proposed in management and following-up researches in the study.
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