A Study of Demand Analysis of Protal Website and Information Content Services on Mobile Internet

• Main Authors: Hsin,Yuan-Sheng, 忻元陞
• Other Authors: 張銀益
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/14445847349157896949

碩士 === 輔仁大學 === 資訊管理學系 === 94 === According to IDC report, the sales quantity of 3G mobile phone in 2005 reached 79,490,000, the growth rate was 127%. Predicted growth rate for 2006 is 84.9%, and the sales quantity will be 1.47 hundred million, second to the sales quantity for PC (2.23 hundred millions). Beside PC, 3G mobile phone will be the most popular platform for consumer to connect to internet. Mobile phone companies, telephone companies, even those companies related to music, movie, and amusement started to concentrate on the 2 inches LCD on the mobile phone. To provide services that customer really need, that’s the main purpose of this research. This research focus on the requirement of customers, try to realize what they need and their willing regarding to the mobile portal website. We totally issued 300 questionnaires, with 250 received, after deducting 37 invalid, the result comes from remaining 213 questionnaires. The result reveals the customers have great interests on the combination services with GPS and security, they won’t care about the brand image, and the most sensitive factor they concern is reasonable charging fee. Currently the limited size and color of mobile phone in displaying information is still a barrier in appealing to customers. The ages for customers concentrate on amusing functions locate between 20 to 30, most are students and young man, those customers focus on practical functions are 30 to 40 years old, should be those with stable income.