| Summary: | 碩士 === 佛光人文社會學院 === 管理學研究所 === 94 === The major purpose of this study is to explore the relation between business strategies and performance on the Listed Company in Taiwan when corporate with different industry environment. After review the correlated literature about the variable relation of business strategies、industry environment and performance , we develop our research methodology.
We want to know if different business strategies have significant relation with performance. Though some static analysis like descriptive analysis, reliable analysis and regression analysis, we report the result in our paper. The research results are: 1.When electronic companies use low cost strategy has higher performance. 2.When electronic companies use low cost strategy has higher market share. 3.Electronic companies with high complex industry environment, their corporate performance have no significant different. 4.Electronic companies with high uncertainly industry environment, their corporate performance have no significant different.
Our research find out the most electronic companies in Taiwan use low cost strategy. Though reduce product cost and price, they got high performance and market share. In the future, we think about when the new developing industry have comparatively more cheaper product factors, the competitive advantage in Taiwan will disappear little by little. We suggest that company need to use strategy can raise the product value in consumer’s mind. In other word, not only depend on competition on price, corporate product have to make different. Porter suggests manufacturing industry in Taiwan have to change the wages competition advantage to more complex cost advantage. For example, innovation on product technique, expanding economies of scale, design distinctive product. This type of cost competitive advantage will be always keep distinctive competence.
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