The Multi-Level Marketing Industry of SWOT Analysis–Case Study of the Shen Huang and Chlitina

• Main Authors: Tien-chu Hung, 洪添助
• Other Authors: ychsieh
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/19327381165027411635

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 94 === Since 1992, government had implemented the Fair Trade Act to manage all the commercial trade, especially in the companies of multi-level-marketing (MLM). Numbers of people had accepted the kind of trade model and joined the business system to build personal net of sale. MLM companies gradually had faced a predicament that was difficult to make differences among all competitors. This Thesis use case study method to make qualitative research , through collecting of relative secondary data , objective indepth interview , participation observation , SWOT analy- sis : strength , weakness , opportunity and threat. The results of the study were concluded as following 1. Product quality requirement is much strict. 2. Produc with vigorous ecological 3. To understand the new product and Information services needs to satisfy the customers 4. The adopted interpersonal learning approaches were asking for advice or teachers’ guidance, and problems discussing and sharing 5. The China government has set a lot of restrictions on this wholly new industry, but they didn’t work out. The disorder of this new market was due to several reasons. One of the reasons was that the China government was not familiar with this capitalistic industry therefor the law and rules were not really appropriate. Besides, the quality of people who joined in direct selling was not good enough. There were many social problems caused by this new industry. The above findings will be shared with multi-level marketing, relevant scholar, and can be the basis for future relevant studies