The Effect of the Country-of-manufacture Image and Brand Image on Perceived Quality: The Moderating Role of Product Knowledge and Product Attributes
碩士 === 逢甲大學 === 企業管理所 === 94 === Owing to globalization international enterprise have keen competition in production process of product and marketing actions. Consumers have more choice when they fact all kinds of domestic and abroad products. In Consumer Behavior Theory, product cues are important...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84521386473652850920 |