The Dealer Business Strategy Model: A Case Study of the Automobile Industry in Taiwan

• Main Authors: li jian long, 李健龍
• Other Authors: 蕭志同
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/32137475756676437462

碩士 === 大葉大學 === 資訊管理學系碩士在職專班 === 94 === A number of factors contribute to dramatic impact on automobile sale, such as economic development, political environment, the prosperity of real estate, the trading volume of stock market and the fluctuation of oil price. In 1994, the whole domestic automobile market renewed its historic record of selling 575,000 cars in total. However the total selling number has been declined since 1994 and in 2001, the quantity was even down to 347,000, the lowest for decades. The disaster was not the end. In 2002, Taiwan was officially registered one member of WTO, the domestic regional dealers were under serious threaten of sharing the limited market. As the automobile market structure has been changed, those wholesalers need to adapt themselves to the competitive circumstances. While wholesalers raised the budget to grab market share as much as possible, dealers’ profit was reduced. For regional dealers, how to conquer such severe situation and adjust business mechanism properly became crucial to maintain the profit and survive the market. In this dissertation, the System Dynamics was employed to build up a dynamic mode of regional dealers’ business strategy and working procedures to further discuss the undergoing decline of automobile market and the loss of current customers who own the products. The result of research suggests the deterioration of the whole market has a great impact on regional dealers, which is uncontrollable, however dealers can do more efforts to develop more customers and raise service satisfaction which is reachable and also decides business strategy and profit.