The Moderating Effect of Brand Trust on the Relationship Between Perceived Product`s Value and Purchase Intention—The Case of Advanced Tea-Leaf
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 94 === This study examines perceived value that influence customers’ willingness to buy, just take luxury tea as an example. The study adopts whole investigation method, 471 questionnaires were issued, result to 435 return effective questionnaires, and the effectiv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08109596714793713752 |