The Relationship Research Between Partnership, Perceived Value and Consumers’ Purchase Intention-A Case of 3C Chain Home Appliances in Taipei Country and City Area

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 94 === The purpose of this research was from the view of consumer to discuss the dimension of the partnership between consumers and operators in 3C chain home appliances. After build up the partnership, to discuss weather the consumer would raise their purchase inte...

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Bibliographic Details
Main Authors: Ping-Yu Chen, 陳鼎裕
Other Authors: 羅雁紅
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/59174566569753355455