An Application of SWOT Analysis to the Development of Manufacturing Sporting Goods－A Case Study of Racket Business

• Main Authors: YEH, WEI-CHU, 葉偉助
• Other Authors: 邴傑民
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/44429122176590235529

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 94 === In the late 80’s, most of the traditional industries in Taiwan moved out to the countries paying low salaries, especially China, including the manufacturing of sports appliances which was in the 5 most competitive industries. Techniques and experiences will be taken out to other countries because of moving out of industries. Take China for instance, the manufacturing industry in China has followed the steps of Taiwan, which has lots of developing industry experience; and China had accumulated quite good capabilities of manufacturing. Now China has become the largest manufacturing center around the world. In the past, most of the manufacturing industries in Taiwan used OEM to cultivate and improve their own techniques, in that way, they ignored building their own brands and having no thought for being a competitive industry. This research focuses on what the tennis racket industry should do to become a competitive industry on the earth. Making the stragedy that keeps the tennis racket industry competitive by using SWOT to analyze the problems which that industry is facing and taking the global manufacturing of sports appliances into consideration is the main purpose of this research.