| Summary: | 碩士 === 大葉大學 === 設計研究所 === 94 === The integral principle in product design, which builds upon a sense of mission to protect the earth, is to produce recycled and regenerated merchandise that complies with green product life cycles. The consumption rate for luxury in Taiwan has increased enormously in recent years, so that numerous western boutiques have been opening up branch stores in Taiwan, trying to use design as marketing strategy and to get a bite of the Asian market. These boutiques incorporate western art with product innovation. Consumers are amazed and attracted by the esthetic sense of products, and try hard to get their hands on the novel merchandise. A few things need to be studied and accomplished to encourage positive feedback from consumers towards green products, such as developing esthetic appreciation, utilizing recyclable materials, obtaining huge business benefits from innovative designs / manufacturing techniques / marketing tactics, incorporating environmental-friendly concepts into the design of brand images, and introducing recycled and regenerated products into the world of boutiques.
The scope of luxury are defined in this study. The research objective is to package recycled and regenerated products as luxury, using modern design techniques, so that people won’t hold stereotyped impression of recycled and regenerated goods not being able to hold their actual value. Such transformation allows green products to enter the life of the general public, encourages people to purchase them, and eventually markets them as part of the fashion trends that people are crazy about.
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