A Business Model of Taiwan Professional Baseball Game

• Main Authors: Ke-Van Wu, 吳克凡
• Other Authors: Chih-Tung Hsiao
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/86678062589395358289

碩士 === 大葉大學 === 資訊管理學系碩士班 === 94 === Since 1968, Hom-Yei, an elementary school baseball team, had been rose people’s interest in Baseball game. It is not only obtained the great result in the national tournament but also brings attention to government and enterprises and encouraged numerous baseball fans in Taiwan. CPBL, the first Baseball League, was established in 1989. TML, another Baseball League, was established in 1995. But the shortage of budget leads some of professional baseball team reduce the staff, amalgamate or even dismiss. Thus, it is an important issue for long term profit-making and continuous development of baseball in Taiwan. However, professional baseball business model and development are infected by several factors such as, long-term players and coach training, team business operating, baseball fan supports. Social environmental impact such as gambling scandal gets involved is another concern for professional baseball. This shows that professional baseball business model is a dynamics and complexity problem. Therefore, our study tries to investigate the development structure for baseball team of CPBL with System Dynamics and interviewed the “Brother Elephants” baseball team, which gave assistance to know the interaction between factors. The result of our study shows that when number of games increased, the whole player facilities and the baseball team’s budget will retain at steady level. The increase of parent company’s budget will raise the number of whole player facilities and baseball fans. Finally, the increase of player’s sports ethic will raise baseball team image, number of baseball fans and budgets of baseball team.