| Summary: | 碩士 === 大葉大學 === 事業經營研究所 === 94 === Various reports have suggested the existence of strong evidence in favor of companies bearing the Corporate Social Responsibility (CSR). Companies not only consider that the CSR can add to their competitiveness, bur also regard the CSR as being essential to their competitiveness. Still, many investigations show that companies have no high will and good attitude in bearing the CSR. That has motivated the author of the present study to research on how the CSR affect Corporate Competitiveness (CC).
The research focuses on the companies passing the ISO14000 or ISO9000, and it retrieves the sample observing values, employing SPSS as an analytical tool. According to the international index of GRI, and the CSR of Sustainable Development (SD) is the research range. We have divided the CSR into five phases of the research, including the environment, product and service, interior employee, consumer and society, in order to study how these five phases affect CC.
The results of the research point to the fact that the approval of the CSR can improve CC in companies of Taiwan. CC may significantly improve the human resources, and the quality management and innovating spirit. Companies in Taiwan are concerned with the interior employee, as well as with goods and service. This situation is different from that of foreign, international enterprises. The research expects that the companies in Taiwan look out for even more, and pay utmost attention to this new subject of business.
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