The Analysis of Advertising Economic Effects in Allowing for the Probability of Successful Advertisement
碩士 === 大葉大學 === 事業經營研究所 === 94 === Not all enterprises can smoothly build the brand through advertisement; in fact, lots of advertisements are unable to impress people with the firm effect of the brand. Therefore, there are so-called “risks” in advertisement; in other word advertisement will not suc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07139629467644558541 |