The Effect of Identity on College Student’s Purchase Intention to School Owned Brand Products

碩士 === 大葉大學 === 事業經營研究所 === 94 === In recent years, due to birthrate declined sharp and more and more tertiary education have be creative, there is a hump about supply and demand of school market equilibrium, and school should be confronted by finance downscale. Making new finance by itself was been...

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Bibliographic Details
Main Authors: Jeng-Wai Yih, 易証偉
Other Authors: Yen-Hung Lo
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/41913281636914844236