| Summary: | 碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 94 === ABSTRACT
This study intends to explore the relationships between the members’ value, lifestyle and loyalty of the fitness club in Taichung. First, it tried to uncover the differences between those members’ demographic variables on value and lifestyle. Finally, utilize Logistic regression model to analyse that the differences between those members’ demographic variables, value and lifestyle on loyalty.
This study adopted a questionnaire to collect data, the effective questionnaire retrieved adds up to 392 shares, were analyzed by the means of Cronbach’s α, descriptive statistics, factor analysis, t-test, one-way ANOVA and Logistic regression model. The results indicate that:
1.The ratio of male members was slight higher than female members; majority of members were between 26 and 30 years old; most of them owned the degree of college and the jobs were service trade.
2.The major consideration factor to affiliate with fitness club was “Traffic”, the main motivation for exercise is for “the health of body”; the information sources were always from friends and family; the participation year of 1 year to 2 years; the member participation was “more then 3 times" per week, the staying period time was “1-2 hours”.
3.Significant differences were found in members'' value and lifestyle at their demographic variables.
4.Negative correlation were found between members'' demographic variables and loyalty, which members’ jobs were industrial and commercial service trade (including the commerce, freedom industry and service trade ) and manufacturing industry ( including industry).
5.Positive correlation was found between “group of being social contact” lifestyle and loyalty; and negative correlation was found between “group of being traditions” lifestyle and loyalty. The factors of value had no effect on the loyalty.
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