The Study on Relationship among Theme Park Visitors’ Travelling Motivation, Tourism Image and Loyalty－An empirical case of Yamay Discovery World
碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 94 === The management of theme park has faced unavoidable competition, since the population of youth is decreasing. Therefore, this study is trying to investigate the effect of visitors’ image of theme park and their travel motivation on the loyalty of theme park, an...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/u79mg6 |