The Investigation of Marketing Strategy in Online Auction-A Case Study of Fashionable Electronic Merchandise on eBay
碩士 === 朝陽科技大學 === 工業工程與管理系碩士班 === 94 === Making a profit from e-commerce is becoming mature after A.D. 2000. Online auction is one of successful business model on e-commerce. For example, eBay’s business volume is 4.552 billion dollars, and net profit is 1.082 billion dollars in 2005. This reminds u...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jg869s |