The Color Images and Color Preferences of Interior Space

• Main Authors: Kai-Chen Lung, 龍開誠
• Other Authors: Chian-Yeun Chang
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/07669563386359375537

碩士 === 中原大學 === 室內設計研究所 === 94 === The world we live is full of all kinds of colors. Those rays of colors not only work on our eyes to form images, but also influence our emotion and perception to the images they form. For color planning of interior space, except for subjective color analysis, it is also necessary for interior designers to consider how these combinations of colors are perceived by customers. This perception may be affected by Color Images, Color Preferences or Color Harmony, and often involves the psychological aspect of color images. As an attempt to uncover the complex process of color perception, this research use multidimensional scaling method to analyze how color is interpreted and perceived by people, intending to induce the theory behind the color perception.The goal is to understand customer’s preference and perception to color images of interior space, and to identify their difference between different genders, ages and professions. In this research, experts are first invited to divide photographs of some interior space into six categories of color samples, including red,orange,yellow,green,blue and purple. These photographs are then further classified according to their color combinations, which include hue and identity, similarity, contrast and complementary, to form seventeen groups of color combinations of interior space. These samples of interior space color combinations are then presented to interviewers to collect their reflective phrases and vocabularies used to express their feeling and impression on the images. The collected results are then analyzed and categorized into twelve representative sets of adjectives of color attributes. By employing MDPREF analysis on the two-dimension spatial color preference, we concluded five adjective groups of spatial color attributes and found that most consumers prefer color attributes of ”bright and comfort“ and ”open and harmonic “. Furthermore, INDSCAL analysis on data samples also results in frameworks of two-dimension spatial recognition for color images of interior space, which are ” passionate and brillant“, “soft and succinct“, ”romantic and energetic “ and “plain and quiet“, respectively. The PREFMAP analysis shows that there exists remarkable discrepancy in the perception of spatial color combination between different genders. However, the same comparison among different age groups does not show obvious difference for those under age 30, while does exhibit considerable disagreement among other age groups. Nevertheless, the gaps shrink with higher levels of education. Besides, the high incomes group presents more peculiar color preference than others. In addition, for comparison between different occupations, the research results indicate that those with prefessions in interior design show stronger color preference, while others tend to be more conservative. With this research, we hope to provide interior designers a practical guideline in color planning and to assist them in meeting customers’ needs with a more objective and systematic way.