Core Resource and Marketing Mix Innovation Strategy with Market Performance ─ An Exploratory Study on Department Store in Taipei City
碩士 === 中原大學 === 企業管理研究所 === 94 === As the rapid change of the environment, and the growth of other retailing formats, the department stores which also named “window economy” received more challenges from the competitors. They have to catch the consumers’ attention with innovative marketing strategie...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27422616076610703638 |