The research on relationships among the channel condition, communication strategy and channel outcomes in drugstore on internet
碩士 === 長榮大學 === 企業管理研究所 === 94 === Marketing channel is viewed as one of the key successful factors to firms facing challenges of environment dynamics. Recently, on marketing channel relationship has become a focus in the field of marketing theory. On the base of channel communication, this study t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78604114189986350712 |