| Summary: | 碩士 === 中華大學 === 經營管理研究所 === 94 === Recent years have been vocational education in Taiwan become the subject of a number of important changes. One of the most notable of these changes has been that many traditional higher education providers now offer vocational education courses to their students. This change has generated a high degree of competition for students between traditional and technical universities. In order to meet the challenges presented by this new, competitive environment，technical universities need to develop appropriate marketing strategies; ones that play to their own strengths rather than those of their opponents. The research reported below investigated the values and cultural attributes of a single technical university. By introducing CRM system, selected school apply the computer system into affair and library operation. This research use study method to determine the strategy of selected school and try to discuss the operation guide line that selected school do within a customer’s view. Using survey analysis, the aim was to try to identify the satisfaction that system users are and inhibit competitive success. At last, using accessing process to analysis how the CRM system do and the core value of the organization. Try to define the relation between the customer and CRM system. Researcher conclude four critical solution to the business suggestion on technical college operation. Although based on a single case, the practical initiatives this research advocates, may be more widely applicable within Taiwanese technical universities.
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