e-Customer Satisfaction Index-A case of PChome ONLINE Store
碩士 === 中華大學 === 資訊管理學系 === 94 === To an enterprise, good customer satisfaction can increase customer loyalty, and reduce operational cost for serving the customer, increase customers tolerance towards low quality products (Anderson and Fornell, 2000); vice versa. The study found the customer satisfa...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47997649931156632705 |