| Summary: | 碩士 === 中華大學 === 科技管理研究所 === 94 === Research of System Dynamics Perspective on the New Product Development Performance
Student : Yao-Tien Hu Advisor : Dr. Chin-Huang Lin
Abstract
New products are crucial for enterprise operating and competing, therefore if hope to enhance new product development performance effectively, should clarify the interaction relations of new product development process, however impact cause of new product development performance are very complex, and system dynamics is an appropriate methodology to appreciate causation of the impact factors. Firstly, collect literature of new product development, project management, performance evaluation and expertise, then select electronic R&D department as the discuss object. After digest and analyze, extract valued factors of new product development to divide into quality, cost and time three sub system, then construct causal loop model of system dynamics to analyze new product development process, and illustrate by literature and instances to lead driving factors of new product development performance and enterprise important policy entering points, hope to enhance new product development performance from improve driving factors, then to yield twice the result with half the effort. The conclusion indicate the driving factors of new product development performance include culture of open communication, manpower loss, information technology, concurrent engineering, modular design, design verification, yield rate, schedule urgent and bargain power of supplier etc..
keywords: system dynamics, new product development, qualitative research
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