Time Pressure, Consumer Perception and PostpurchaseEvaluation in Online Shopping
碩士 === 長庚大學 === 企業管理研究所 === 94 === Time pressure is a usual marketing manner in online shopping. It is generated by using time limit. Time pressure can reduce consumer hesitating and enhance consumer purchase intention. In a review of the literatures, it probes into time pressure influence by manipu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19774452206907998593 |