| Summary: | 碩士 === 國立中正大學 === 成人及繼續教育所 === 94 === To maintain the competitive advantage in the modern society, enterprises have to put out new products constantly. However, the key to success of innovation doesn’t lie in products but in employees’ innovative behaviors. R & D employees’ innovative behaviors are not only the power of product innovations but also the critical factors for developing organizational competitive advantages. Therefore, companies have to develop R & D employees’ innovative behaviors if they would like to improve their innovative performance. The purposes of this study are to test the innovative behavior model and to explore the moderating effect of thinking style to innovative behavior model.
Study samples include the companies of the hi-tech industry in Hsinchu Science-Based Industrial Park and Tainan Science-Based Industrial Park. The survey method was used to collect data. The researcher sampled 46 companies and got 541 effective questionnaires. The rate of retrieve is 26.26%. The study used SPSS to do data analysis to describe the sample structure and used LISREL to the test theoretical model.
The result found that the baseline model had a good model fit. On the analysis of the moderating effect of thinking style to the innovative behavior model, there was a problem of offending estimation on the group of non-legislative thinking style. By contrast, the model of the group of legislative thinking style had a good model it. Besides, the standard coefficients are all significant. The study concluded that the thinking style had a moderating effect to the innovative behavior model. Basing on the result, the theoretical and practical implications were proposed.
|
|---|
