The Study in Taiwan Excellent Independent Innovators' Key Success Factors of New Product Development -Fuzzy AHP Approach

碩士 === 國立中正大學 === 企業管理所 === 94 === Taiwan contingent behaves outstandingly in the past international exhibitions of innovation, all due to the efforts from the excellent independent inventors in new product development (NPD). However, what are the key success factors (KSF) in new product development...

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Bibliographic Details
Main Authors: Chun-han Lin, 林君翰
Other Authors: Yung-ching Ho
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/38568255935089661590
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Summary:碩士 === 國立中正大學 === 企業管理所 === 94 === Taiwan contingent behaves outstandingly in the past international exhibitions of innovation, all due to the efforts from the excellent independent inventors in new product development (NPD). However, what are the key success factors (KSF) in new product development by those outstanding inventors? Which factors are the key especially? In the past, the researches on the independent innovators are rare actually, nothing more than focus on inventors’ careers, commercialized progress and basic statistical analysis. No one discovers in independent inventors’ key success factors of new product development. Moreover, the past researches on inventors’ careers only induced some key factors, but unable to understand which factors are the most important to those independent inventors. Therefore, the study first undertakes to develop a key success factors’ hierarchical framework and then adopts Fuzzy AHP method. The KSF weighting hierarchy system is consisted of 7 main dimensions and 26 indicators. Through interviewing 25 excellent independent inventors, this research constructs relative weights of each factor, orders all KSF in ranking and discusses the result with an independent inventor. The findings are as follows: 1.To independent inventors’ NPD process, the internal factor (47.70 %) has nearly equating weight to the external factor (52.30 %). 2.In the internal factors, the individual career is the most important (30.31 %). In the external factors, the commercialized resource is the most important (24.74 %).