The Effects of Tourism Attraction and Perceived Tourism Images on Customers Satisfaction and Revisiting Intention－An Empirical Study of Tourist Market in JAPAN after Exemption of a Visa

• Main Authors: YEN-HUNG LIN, 林彥宏
• Other Authors: Long-Yi Lin
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/81301021302331841049

碩士 === 真理大學 === 管理科學研究所 === 94 === This research mainly aims to investigate the influences of tourism attraction and perceived tourism images on customers satisfaction and revisiting intention. The subject is the consumer in C.K.S. airport were asked to participate in the study. After questionnaire survey, we collected 400 samples of them were effective. This is an empirical study of tourist market in JAPAN after exemption a visa by regression analysis. In the results, we find that:（1）Tourism attraction has positive influence on perceived tourism images.（2）Tourism attraction has positive influence on customers satisfaction.（3）Perceived tourism images has positive influence on customers satisfaction.（4）Perceived tourism images of projective has positive influence on revisiting intention（a traveler of independence）.（5）Perceived tourism images of objective has positive influence on revisiting intention（a traveler of independence）.（6）Customers satisfaction has positive influence on revisiting intention（a traveler of independence）.