A Study of Visual Meaning in Contemporary Taiwanese Hip Hop Music Videos from Years 2000-2004

• Main Authors: Chen, Ming-Kai, 陳明凱
• Other Authors: Chuang, Yu-Cheng
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/52380801283274547385

碩士 === 元智大學 === 資訊傳播學系 === 93 === The rapid development of the internet and other new technologies has accelerated the spread and expanded the coverage of popular culture. The research objective of this thesis is to utilize textual analysis to interpret the development of visual meanings in Taiwanese hip-hop music videos, and the influence upon those visual images of western hip-hop music. In addition, through in-depth interviews with experts and scholars of visual cultural and hip-hop music visual workers, it examines the significance of globalization upon the course of contemporary social culture. This thesis will examine the visual meanings that hip-hop music creates, with the expectation of initiating relevant discussion about visual culture among domestic popular music figures. The research identifies eight general types of visual texts associated with Taiwanese hip-hop music by analyzing the music videos and the text of the relevant visual images. Finally, it concludes with relevant suggestions for further development in Taiwanese hip hop music visual culture, in order to encourage Taiwanese visual workers to pay heed to the extraordinary and significant consequences of globalization, as they pertain specifically to grass roots cultural development.