DTv Interactive Advertising Development, Trend and Application Strategy: A Case Study of UK and US
碩士 === 元智大學 === 資訊傳播學系 === 93 === As more popular DTv being adapted to mass, it is clearly that regular Tv can be more quickly replaced by DTv. DTv is no doubt the most effective media in near future. By whole new interactive form, Tv IAd can create experience in brain-new to audiences; it also can...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80964211097685780610 |