| Summary: | 碩士 === 元智大學 === 管理研究所 === 93 === The enterprises in the face of rapidly changing with intense & competitive environment, development of new product not only becomes the key to survival, but also the power to maintain the competitive advantage. Rapidly controlling the development direction of technique & capturing the opportunity for new products is uaually the key that modern enterprises can succeed under competition. Under the rapid development of technique, life cycle of products gradually reduces. Hence enterprises should accelerate the development of new products, however the failure rate of new products is still very high. Considering this, how to reduce the time inteval of development for new products and reduce the failure of development for new producs, rapid reaction for customers' demand have become the necessary conditon for enterprise to maintain the competitive advantage.
This research focuses on development of new products, and research the effect caused by development of products, try to find the key factors which affects the development of products. We select a project of new product development from a domestic PC cases professional manufacturer, which utilizes the duration model as a cycle tools. The key points of this research is mainly on the important factors among the period of product development from the beginning to the end. And by way of the statistical operation, to discover the probability distribution function which suits the duration model among this period. And from every obvious factors obtained from all suitable probability distribution function, to discuss the obvious affected factors from products development of company in case.
After analysis & validation in this research, we obtain conclusion below:
1. The complex degree of product development type, may affect the efficiency of product development project.
2. The professional experience of persons who takes the product development, may affect the efficiency of product development.
3. To develop suitable products in each sales area, should evaluate the difference between different market.
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