The Effect of Incongruent Package Design on Package Attractiveness and Product Evaluation：The Moderating Effect of Product Category and Self-Monitoring

The Effect of Incongruent Package Design on Package Attractiveness and Product Evaluation：The Moderating Effect of Product Category and Self-Monitoring

碩士 === 元智大學 === 國際企業學系 === 93 ===

Bibliographic Details
Main Authors:	Ya-Hsuan Cheng, 鄭雅瑄
Other Authors:	Shu-Ling Liao
Format:	Others
Language:	zh-TW
Published:	2005
Online Access:	http://ndltd.ncl.edu.tw/handle/12479510518708759925

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