Organizational Identity and Strategy: The I-Ching Philosophy as References for Enterprises in Taiwan

• Main Authors: Jen-hwa Huang, 黃鎮華
• Other Authors: Chih-chao Lai
• Format: Others
• Language: en_US
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/48226849113851128826

碩士 === 國立雲林科技大學 === 應用外語系碩士班 === 93 === This study attempted to investigate the combination of eastern management philosophy and western management science. I Ching is a classic book in Chinese history and the ideological system of it is mainly concerned with two conceptions:“Change” and “Unchange.” Simply speaking, the “Change” section is Holism which means the concept of viewing the situation as a whole. A slight move in one part may affect the whole situation so this concept is highly emphasized and, most importantly, what should be changed and what shouldn’t be? On the other hand, the unchanged section is about the values of sticking to justness. It sounds like an out-of-date notion but, in fact, it is identical with the most emphasized theory in management field, ethical management. This research conducted case study to diagnose the status quo of three Taiwanese enterprises, Foxconn, FTC and ABIT. The author built up a framework and divided the six Lines of a Diagram into executiveness, strategy, competitiveness of product, organizational identity, business environment, and macro-environment. As a result, the outcome of analysis can be references for enterprise diagnosis and speculation of future development.